Data Privacy Policy

Attendance Point (“we,” “us,” or “our”) provides a platform designed to improve school attendance by rewarding students, parents, and teachers through data-driven incentives. We take your privacy seriously and are committed to protecting the personal information of students, parents, and educators in compliance with the Family Educational Rights and Privacy Act (FERPA) and the Children’s Online Privacy Protection Act (COPPA).

Information We Collect

We collect information directly from schools (through integrations with Student Information Systems such as PowerSchool) and from parents, students, and teachers during account creation and use of the platform.

From Schools (via SIS Plugin or manual upload from school administrator):

  • School name and district

  • Student SIS-ID

  • Student first name & first letter of last name

  • Student daily attendance value

  • Student grade level

  • Student gender & ethnicity

  • Teacher school email 

  • Teacher class rosters

From Teachers:

  • Password

  • Parent first name & email (optional)

From Parents/Guardians (optional):

  • Password

  • Acknowledgment of legal guardianship of linked students

From Students:

  • Username & password

How We Use This Data

We use collected data to:

  • Track daily attendance and assign points for positive attendance behaviors.

  • Enable students, parents, and teachers to view attendance and points.

  • Facilitate reward opportunities for students based on earned points.

  • Provide aggregated, anonymized reports to vendors to understand general trends (e.g., grade levels or districts where promotional offers perform well) without disclosing individual identities.

  • Improve, secure, and maintain our platform. 

How We Protect Your Information

  • All data, including student IDs and attendance, is encrypted at rest and in transit.

  • Identifiable data is stored in separate, secure tables to minimize exposure risk.

  • Access is strictly controlled by user roles (e.g., teachers only see their own class’s data).

  • We do not sell or use student personal information for marketing purposes.

  • We conduct routine testing and monitoring to prevent unauthorized access.

FERPA Compliance

Because we partner directly with schools, we are considered a “school official” under FERPA, with a legitimate educational interest in maintaining these records.

  • We only use student data to deliver our services and support educational outcomes.

  • We do not disclose personally identifiable information (PII) to third parties, except as permitted by FERPA (such as in aggregated, de-identified reports to vendors).

  • Requests to review or amend student education records must be made through the student’s school, and we will assist the school in fulfilling these requests.

  • Schools retain responsibility for notifying parents of Attendance Point’s participation as a school-authorized program, and for managing any opt-out requests.

COPPA Compliance

Attendance Point complies with COPPA by:

  • Collecting only the minimum information necessary to operate the program.

  • Allowing parents to review their child’s data and revoke participation at any time.

  • Not collecting or sharing any data in a personally identifiable form with vendors.

Parent Rights & Controls

Parents can:

  • View information collected on their child via their Attendance Point account, if created.

Remove their child’s access to the platform at any time, preventing further participation (Note: school education records, as governed by FERPA, remain controlled by the school and are not deleted or modified by Attendance Point).

  • Submit requests to their child’s school to review or delete educational records, which will be reflected in our system once updated by the school.

Sharing With Vendors

Attendance Point may share aggregated, anonymized data with vendors or partners who offer rewards. This ensures no personal information about students, parents, or teachers is disclosed.

We may share aggregated data such as:

  • Counts or percentages of students by grade level or geographic region

  • Summary statistics on points earned and rewards redeemed

  • Non-identifiable trends (e.g., grades most frequently redeeming certain rewards)

How this data may be used:

  • To evaluate program effectiveness and reward engagement

  • Never for marketing, advertising, or commercial targeting

Vendors are required to:

  • Maintain administrative, technical, & physical safeguards to protect all data

  • Use the data only for the limited educational purpose described above

  • Not attempt to re-identify individuals or combine data to determine identities                                                 

Changes To This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When updates occur, we will revise the “last updated” date above, and if changes are significant, notify schools and parents directly.

Questions Or Concerns

For questions about this policy, our data practices, or how we protect your privacy, please contact support@attendancepoint.com.